©2019 Kristi Worful.com

October 16, 2017

Envision looking out the open door of an airplane for the first SOLO skydive of your life: Hair blowing in every direction; heart pounding; eyes watering from the cold, fresh air at 14000 feet. You excitedly and carefully grab the door pane while reciting each step you...

July 1, 2017

I gave a talk today for REI employees about engaging with their customers and the point was simple but important for every business to ask (relative to their industry). Why do people shop here? Why do people shop in retail stores at all? It's a valid question seeing as...

June 1, 2017

Leaders set goals based on vision, those goals are typically outside of their comfort zone, something they've never done before, and almost unrealistic or attainable. The excitment of BIG HAIRY AUDACIOUS GOALS is what keeps them motivated and they thrive on being the o...

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