Answer the Questions Your Customers Didn't Ask
I gave a talk today for REI employees about engaging with their customers and the point was simple but important for every business to ask (relative to their industry). Why do people shop here? Why do people shop in retail stores at all? It's a valid question seeing as you can shop on Amazon for less and have it delivered to your door in two days... Customers will keep coming back to REI time and time again and pay higher prices because their sales associates are similar to h